Having an app that does it all, is a bit of a fallacy. In fact, a typical small business uses a staggering 70+ apps in its workflow (Data from okta.com). And what’s more is, this number is set to grow. Unito Co-founders Marc Boscher and Eryk Warren were very aware of the rise of SaaS tools, but could also see the massive proliferation of online tools causing as many headaches as it solved, especially when it came to cross-team collaboration.
So, rather than build another project management or collaboration platform, they chose to create collaboration through easy-to-use, two-way integrations.
We are so excited about such an approach, as it fits seamlessly with our ICOR® Framework Principles. It’s not about the tool, it’s about making your tools work for you. Business owners will know you need systems that work for you! None of us want to learn or recreate our workflows from scratch. Tom was very excited to speak with Marc; about the Unito journey, How it allows you to connect ClickUp with Notion, Cybersecurity when it comes to integrations, and why they are a hit for companies of all sizes from SMB’s to large Fortune 500s.
Hit play to listen to the Podcast! Take it all in – digest the full blog post below!
Unito’s Unique Features
Marc points out that many of us identify ourselves with our tools. If you try to force users into using other tools, you’re essentially fighting an uphill battle! We can relate! For Unito, their whole premise was to give users autonomy, to work where they are happy. They seek to make sure the tools people use have all of the latest and greatest information. Wherever it comes from. What is special and interesting is that it leads to the opportunity to mix and match different applications. Different integrations give customers freedom and creativity to use tools, platforms, and apps in the way they feel most comfortable.
For Unito….it’s always been, how do we let the business user solve the deep integration problem themselves, as opposed to relying on IT…Marc Boscher
Connect ClickUp and Notion with Unito’s Two-Way Synchronization
We are all drawn to certain tools, and Tom loves to leverage the best features of different tools. But, this leads to the disconnection of information and the creation of data silos. This is a massive no-no for efficiency.
Members learn in the Paperless Movement® Membership, to avoid these situations. Instead, they are encouraged to use the different tools they need and integrate them expertly to build their own workflow. Usually by means of reliable and accurate Two-Way Synchronization.
As a regular user of ClickUp and Notion, Tom was keen to see how syncing the databases would work. Tom was blown away by the ease and potential of how he can now use this within his own workflow. And then as a consequence add the same connection capabilities to Team Solid’s workflow with the Paperless Movement®.
The Rise of App Integrators & Why
There really is an app for everything! Such a choice is great however, your productivity can be easily hindered as it can be difficult to manage your data. There are all sorts of security implications and difficulties faced in creating cohesive workflows across our generally increasing tech stack. When the advantages of an app are utilized, integration can combine and enhance the data flows between two separate software applications. By doing this we avoid information and data silos. Plus, we get the best perks from the tools we like. It’s a real win-win!
Using Unito makes it easier to collaborate across teams. And managers can do this, without needing to make users learn new tools or change the way they work.
Connecting work management tools allows:
- cross-functional teams,
- solopreneurs and
- entire companies
to benefit from seamless collaboration and improved communication much more easily. Their approachability is a real winner for users.
Unito is a no-code integration platform. It establishes very deep and seamless integrations, while still keeping UI/UX really easy for business users to set up. Unlike Zapier, they offer two-way integrations in a single setup. You get the sense that collaborators are in your tool. They’re not. Unito achieves this because it syncs across all comments, statuses, and attachments. Meaning users don’t have to leave their tools.
Unito started as a basement project, Marc was working in product and tech companies dealing with numerous departments, and equally as many tools. He found himself always switching between the different tools of the different teams. Working with disparate teams that used their own software to manage projects, it was soon recognized the need to get the tools to talk to each. As a result, Marc and his co-founders developed a tool that invisibly links programs, that can collaborate seamlessly while continuing to work within their tool of choice.
They wanted to stay away from trigger and action-based integrators which were already available. They found them limiting and one-directional in nature. One trigger meant one final solution, and anything more complex seemed to require the responsibility of the user to almost code the logic they needed. There had to be a better and easier way for the user.
Two-way syncing proved a hard problem to solve, especially as they attempted to synch disparate data across disparate tools. Yet, they knew it had to be two-way because there was collaboration happening across the tools. Plus, they were insistent their product had to work and operate from the get-go, they wanted it to work out of the box.
Unito’s deep, customizable, self-serve integrations, let’s everyone work in their tool of choice without missing a thing.Marc Boscher
From listening to customer feedback, they recognized the name ‘Integromat’ was a confusing word and difficult to remember or spell right. It originally came from the combination of ‘integrations’ and ‘automation’. As Make users were evolving beyond the world of integrations, they too wanted to evolve with them. Ondřej says, ‘Make’ felt like a much stronger brand name. It’s easier to say, plus it’s less likely to be misspelled!
Zapier, Make, Automate vs Unito
Many other integrators support traditional, one-way automation. For example with Zapier, you can build simple, one-way, single-field automation, however with Unito, you can create custom, two-way workflows that cover additional fields and use cases in real-time making the integration so much richer.
Marc does avoid comparing Unito to Zapier, as they have a completely different approach. For Unito, there is less focus on the automation or the linking aspect rather their focal point is about the interoperability between tools. With Unito, you can exchange and work on the same information from whichever tool you want and know the information is always in sync.
Everyone is constantly trying out new tools. Inevitably everyone has a preferred favorite, so it is exciting to see the potential Unito has with developing our own workflows. There are already numerous integrations for industry-leading work apps and tools available, and they are increasing all the time. As an avid Miro user, Tom is keen to use Unito to connect it with ClickUp to view his tasks on a Miro board.
We can see how Unito can help us get creative and productive with our existing tools. You know, really craft our ideal workflows, ones that cannot be achieved in our paper workflows. This is what we call leveraging the digital landscape and making it work for us.
This is our mission: To encourage Members and our audience to see the incredible possibilities we have when we truly embrace the digital world.